The localization industry comprises of numerous professionals working in the translation and communication fields, whose services consist of helping clients to adapt their product to an international market. Over the last few years, this industry has seen an immense change, thanks to the advent of machine translation and the fall in prices of these machines. In the face of this changing reality, what strategies should be employed in an effort to stand out from the competition ?
Recent Changes in the Localization Industry
The rapid rise in the use of the Internet in addition to the global economic context has resulted in new trends within the localization sector.
Firstly, since 2008 online services and mobile applications have been providing translations in record time. Behind the scenes are young innovative businesses which are responding to a growing consumer demand. Thanks to a collaborative effort between thousands of translators worldwide, these businesses are able to translate an application, a website or even a video game in very little time.
In addition, there are now free, open-source platforms which allow translators, developers, and technical writers to work together on documentation or open-source software projects. These web-based tools help translators focus on their translation while allowing developers to access the translations which will be in turn used for localization.
Moreover, we are moving towards the progressive use of machine translation by transnational companies. In fact, since 2006 many big companies specialized in the field of information technology, microtechnology or e-commerce, have been developing their own machine translation tools. In addition, companies specializing in machine translation are offering businesses new Artificial Neuron Networks-based solutions.
As noted earlier, there have been numerous changes to the localization industry over the last few years. We need now to focus on the strategies employed by businesses in this field to adapt to these changes.
Businesses that are Adapting to the Current Changes
To begin, businesses in the localization industry place emphasis on the efficient use of emerging technologies. Automization, for example, can help to increase the productivity of translators while allowing businesses to continuously have optimal performance. This consists of a technique which allows for the execution of repetitive tasks by machines.
Simultaneously, businesses are taking a gamble as it relates to diversifying their activities. In an economic context marked by a fall in prices, businesses are turning to activities such as edition, proofreading and post-edition. Some businesses are also offering innovative services such as remote interpreting.
Finally, businesses in the localization industry are calling on competent translators in the face of the progressive use of machine translation. Their managers are assigning a great deal of importance to the relationship between the employees and internal communication. At the end of the day, the localization sector will probably continue to evolve based on the technological innovations to come.
Translated by Giselle Dunbar
Source : https ://www.gala-global.org/blog/5-questions-5-definitions-localization-industry-500-words-or-less-second-edition